What are the benefits of architectural rendering?

Using modern technology to create architectural renders brings so much to the table. And when you choose a real-time rendering solution, additional benefits to the design process can be enjoyed. 

The benefits of architectural rendering in real time include:

• Efficient ideation: Visualizing a rendered project enables architects and designers to quickly test and develop different design ideas.
• Rapid rendering: Using a real-time rendering solution means that images, animations, panoramas, and entire project files can be exported at speed.
• Clear communication: Architectural renders empower architects and designers to clearly demonstrate their design intent, helping to win client confidence and gain faster approvals.

Let’s take a deeper look into some of the benefits of architectural rendering.

1. 3D architectural renderings help you demonstrate value to stakeholders

Having fully detailed, explorable 3D renders means architects don’t have to leave anything to the imagination. Clients and investors can get a complete view of proposed designs, enabling them to understand what the project will accomplish and how the design and specifications are justified. 

This helps firms win projects they’re submitting proposals for and also helps to improve communication and collaboration with clients. Project stakeholders can have a clear representation of what they’re getting before the first brick is even laid. 

For projects requiring community approval, 3D architectural renderings, and even virtual reality, can be great tools for showing the general public how a project can enhance their community’s beauty and functionality. People can clearly visualize how they may interact with the place in their daily lives and see the value in their taxpayer investment. 

2. Improve project efficiency

Rendering software that works within a BIM or CAD program allows architects to render as they design. It’s the fastest and most efficient way to design, iterate, visualize, and generate all types of renderings. 

3D renders can give a much fuller picture than typical drawings, and architects can fast-track project decision-making as a result. Stakeholders and contractors can more easily assess and determine what should be done when they don’t have to imagine the result. It’s a system that dramatically improves project efficiency.

3. Identify issues not apparent in architectural drawings

Rendering programs use advanced algorithms to produce the most realistic effects for architectural renders. Sunlight angles and intensities can be accurately simulated and even automatically modified in response to the addition of cloud cover, time of day, and surrounding vegetation. 

Interior renderings appropriately reflect the lighting conditions as they would be in real life, allowing architects to optimize their designs for daylight exposure. They can spot when lighting is too strong (causing issues with occupant comfort and energy efficiency) or too weak. 

The interactive quality of real-time renders also allows for design analysis and troubleshooting. Where a standard drawing may not indicate any issues, a virtual walkthrough may reveal that a layout doesn’t work as well as anticipated or detect clashes that could seriously disrupt the construction process.

Exterior rendering of modern building.